ITB Berlin 2023 focuses on responsible tourism, youth travel and accommodation
The entire spectrum of youth travel, adventure travel and sustainable tourism is represented in the Youth Travel and Accommodation and Adventure Travel and Responsible Tourism segments at ITB Berlin, the World’s Leading Travel Trade Show, from 7 to 9 March 2023 in Hall 4.1. Workshops, discussion rounds and keynote speeches will take an in-depth look at these in-demand tourism markets.
Among young people, unique and individual travel experience is becoming more and more popular. According to the only recurring global youth and student travel survey New Horizons by the WYSE Travel Confederation, they are travelling further, staying longer and spending more money than ever before. Adventure and sports travel is also becoming more attractive and is a growing market in the travel industry. From 7 to 9 March at ITB Berlin, trade visitors can find the Youth Travel and Accommodation segment, the main platform for tomorrow’s travellers, and the Adventure Travel and Responsible Tourism segment, the international forum for nature experience and environmentally and socially responsible tourism, in Hall 4.1.