The Greek National Tourist Organisation (GNTO) has announced a new sustainable travel platform to educate British travel agents, tour operators and consumers about sustainable holidays in Greece.
The website launched on Wednesday (October 5) and provides information on the best sustainable places, experiences and hotels Greece has to offer.
Speaking at the launch event in London Eleni Skarveli (pictured), UK & Ireland director of the GNTO, said that the aim was to encourage tour operators and travel agents to sell more sustainable breaks and to support Greece’s eco-friendly and responsible tourism efforts.
Skarveli also said the inspiration for the platform came in part after attending Travel Weekly’s Sustainability Summit, in November 2021.
“So many destinations across Greece, from tiny islands and major cities to regional municipalities and the private sector, are stepping up to tackle issues around sustainability in tourism,” she said.
“Their efforts and resilience is truly inspiring and, after attending the Travel Weekly Sustainability Summit and seeing the appetite of the travel trade for more responsible experiences, we wanted to collate and share these positive stories with our trade partners.
“The sustainablegreece.co.uk hub is just the start, and we cannot wait to see it grow as more and more tourism partners take action and help us on our sustainability journey.
“We wanted to create a useful new tool for the travel trade to shed light on a wide array of Greek tourism destinations, some of which are still relatively undiscovered in the UK market, as well as providing inspiration for new itineraries, particularly those focused on sustainability focused travel.
“We intend to work closely with the trade on promoting sustainability through educational webinars, events and roadshows.”
She said the Sustainable Greece platform will be presented to WTM London visitors on the Visit Greece stand (EU1100) on November 8 alongside presentations of initiatives focusing on the proactive sustainable actions by representatives of the islands of Astypalea, Naxos and Halki, as well as ECTAA, a European body representing the national associations of travel agents and tour operators.
This is an excerpt from an article by Clare Vooght earlier published by Travel Weekly.