Eco-friendly booking platform GreenGo, which describes itself as “the eco-responsible Airbnb or Booking.com”, has announced that it has raised €1.2 million in its first round of funding to lead the way in sustainable tourism in France.
The capital was raised via 420 donors on the Lita.co investment platform, which claims to be the first impact investing platform connecting individuals and social entrepreneurs. Guillaume Jouffre, one of four co-founders of the startup, says that around 300 of the 420 donors are from the GreenGo community.
Having only gone live in May last year, GreenGo was founded on the core principle of going on holiday while reducing one’s carbon footprint.
Individuals signing up to offer their accommodation on the platform must sign GreenGo’s charter and are encouraged to meet 100 criteria that are inspired by eco-responsible labels, including setting, energy management, water management, transport, food, purchases and water provision, and low footprint heating, as well as . According to a company press release, each accommodation is “selected for their experience and the environmental approach of their hosts”.
This is an excerpt from a press release by Paul Stevens, originally published by Short Term Rentals.