What travel companies will need to know about consumer mindsets post-crisis

Surfer heads out into the sea from an almost deserted beach
Travellers will be anxious as they return, testing new waters. Photo Arseniy Krasnevsky / Adobe

Will travelers think and behave the same post-Covid-19 as before? Some degree of change is likely, certainly in the short term and likely for some time to come. We might expect to see greater concern for personal health, fear of getting stranded, newfound focus on payment and cancellation policies, reduced travel budgets, and who knows what other attitudes may form — “is that product really right for me after what I’ve seen on TV?”

Tourism is resilient. All of us say it because it’s true. Sometimes we say it three weeks after a volcano resumes its normal slumber. Other times we say it three years after a massive earthquake or a terrorist attack. The timelines vary, but resilience prevails. But once-in-102-year pandemics are different. Travelers will travel again because they always do, but the industry has much to adjust for. The fragility of tourism is now on display.

This is an excerpt from an article by Randy Durband, originally published on Skift

 

Travindy
Travindy
Travindy is an independent website featuring news and opinion on all issues to do with tourism and sustainability. Written primarily for an industry audience, our aim is to support the transformation of the sector into one that is regenerative, restorative and fully inclusive. We take no advertising, and will always be 100% free to use.

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