Earthcheck new benchmarking software implemented to measure German tourism sustainability

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Brisbane headquartered EarthCheck and the Federal Office for Economic Affairs and Export Control (BAFA) in Germany is driving a range of initiatives that monitor and manage energy consumption in a bid to mitigate climate change.

EarthCheck’s benchmarking and performance software, MyEarthCheck, was officially recognised by BAFA as an “Energy Management System” in February 2018.

BAFA has been instrumental in promoting efficient and economical use of energy, helping to drive Germany’s transition to renewable energy. MyEarthCheck, a cloud solution with a centralised reporting platform, allows both quantitative and qualitative information to be brought together in one place.

“EarthCheck has always believed that you can’t manage what you don’t measure,” EarthCheck Founder and CEO Stewart Moore said. “Simply saying that you care or saying that you are committed to action is no longer good enough.”

For tourism enterprises the challenge many have faced until now is integrating their initiatives and having a consistent set of organisation wide sustainability metrics (social, environmental and economic) which will allow them to track, monitor and benchmark their achievements over time. By working with EarthCheck, German tourism businesses will be able to measure, report and manage their environmental and social management processes across their organisation.

The MyEarthCheck platform assists members to measure, monitor and make ongoing improvements in five key performance areas including:

  • Energy Consumption
  • Greenhouse Gas Emissions
  • Potable Water Consumption
  • Waste Generation
  • Community Commitments

“Every business should commit to collecting sufficient data to understand their operational footprint. This data needs to be accurately collected and benchmarked to allow the organisation to understand how they are performing against their peers and their own business plan expectations,” Mr Moore said. “EarthCheck is honored to receive this recognition and we are looking forward to continuing to support the German tourism industry take action on future water, waste and energy initiatives.”


Jeremy Smith
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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