“White Men in Suits” and Sustainable Tourism – Challenges for ITB and suggested solutions

“White Men in Suits” and Sustainable Tourism – Challenges for ITB and suggested solutions

The 2030 Agenda for Sustainable Development calls for inclusive participatory processes from designing change to implementation of good practices. Without “southern” speakers taking part in global discussions we are not addressing the sustainability of tourism. One of those small handful of “southern” speakers, the Founder of the Gambian Institute of Travel and Tourism Adama Bah, told me that “the purpose of the global discussion is to raise awareness so that the industry will take responsibility of making tourism sustainable. Without hearing from “southern voices” where most negative impacts of tourism do happen, educative global discussions defeat their purposes to make tourism sustainable.”

One of the most-attended debates on “How Can Sustainable Travel Offers Be Marketed Successfully?” was led by seven white men on stage. Six Germans and one English. I tweeted ITB asking whether it was really that hard to find at least one woman who knows how to communicate sustainability (didn’t get a reply). Some other tweets about “the glass ceiling in tourism” followed. A quick glance at the small presentation offer in hall 4.1 (dedicated to Responsible Tourism) would have provided a few names of women professionals to choose from. Again, something to consider for next year.

I understand that by supporting various sustainability awards, the ITB demonstrates its commitment to sustainable development and gender equality. And there were women on other panels (although just over 30% – 38 women compared to 115 men speaking on the big stages). But it was quite ironic that a major session on sustainability has forgotten about respecting SDG 5 – Gender Equality.

Interestingly, at the very end of the session, the moderator apologised that “there are all gentlemen up here” on the panel. Considering how much applause that comment got, I clearly wasn’t the only one feeling disappointed

This is an excerpt from an article first published in PATA’s sustainability blog. Read the original article here: http://sustain.pata.org/white-men-suits-sustainable-tourism-challenges-itb-suggested-solutions/ 

Marta Mills (@oneplanetblog), Stakeholder Engagement and Communications Director, Transcaucasian Trail Association

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