Setting out your business on a sustainable journey is part of the adventure. If you want to stand out for these actions you may have to go further, and improve the way you communicate what you are doing too.
Travindy is here to help you! Every week we will be sharing guidelines, resources, tips and tricks how to master sustainability communication. To make all this easy to access and digest, we arte starting this off by sharing with you a Free Guide: The Essential Guide to Marketing and Communicating Sustainable Tourism. Today, we’re publishing the first part of the Guide – Get the basics right!.
What is this Guide for?
There are many companies that are very good at being sustainable but find it difficult to communicate this to their customers in ways that benefit their business. Many still believe that saying “I’m sustainable” is enough to attract and retain consumers. The brutal truth is that only very few customers will travel to your hotel or use your services for altruistic reasons. People are traveling because they want to have good time.
We will shift the approach. You will be no longer communicating “I’ve got a green logo”, “I’m in a certification program” or “I am green because I reduce my carbon emissions”. Instead, you will tell your customers what they are going to get from it!
In the first part of the the Guide, we will go through the basics and give you a framework for creating a successful marketing and communications strategy.
We will help you improve your sustainability marketing by answering these 5 questions:
- Who do I tell about sustainability?
- Why do I talk about sustainability?
- What do I say about sustainability?
- Where do I talk about sustainability?
- When do I talk about sustainability?
Download the Essential Guide to Marketing and Communicating Sustainable Tourism today for free here.
We hope you will find our Guide useful. If you have any thoughts or suggestions, don’t hesitate to share them in the comments below!