Rotana publishes results of ‘Rotana Earth’ sustainability

rotana sustainability plan releases

(Travel Daily News) Rotana Hotels and Resorts is set to implement two new sustainability initiatives, following a successful year for ‘Rotana Earth,’ the Group’s global corporate social responsibility programme.

The first of these projects involves building on Rotana’s commitment to “Responsible Procurement” by developing a responsible procurement code. This would require Rotana properties to continue meeting their needs for goods, services, and utilities in a way that optimises product life-cycle value by cutting long term procurement costs, averting sustainability risks, and reducing operating costs.

Rotana will also implement a ‘Stakeholder Engagement Plan’ – through surveys and targeted interactions – to actively engage with its stakeholders by listening to them and responding to their concerns in a mutually beneficial way, thus building better relationships with the societies in which the group operates, ultimately resulting in improved business planning.

Read whole story here.

Jeremy Smithhttp://www.jmcsmith.com
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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