Using tourism to create shared value in Kerala

DSC_0559(WTM Responsible Tourism) “One in four new jobs in Kerala is reported to be in tourism. The state in Southern India, which remains largely unravaged by modern industry, has near universal literacy. It’s a state where left and right alternate in power, where infant mortality is low, life expectancy high and the male-female ratio healthy: a vibrant political life with high levels of participation in electoral politics and civic society.”

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Jeremy Smith
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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