Is a good Tripadvisor profile more important than a website?

(WTM RESPONSIBLE TOURISM) “A decade or so ago we learned how to read Google listings to find what we want. Increasingly Tripadvisor is assuming this position as the ubiquitous point of reference. Once again we are learning how to trawl through the multitude of reviews in order to pick up the authentic trends and patterns against the occasional flashes of vitriol. It is the point of reference.”

Read whole story here.

Jeremy Smithhttp://www.jmcsmith.com
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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