Jetblue report says healthy ecosystems increase revenue

(earthtechling) Along with The Ocean Foundation (TOF) and A.T. Kearney, a leading global management consulting firm, JetBlue has released the results of their unique partnership and research focusing on the long-term health of the Caribbean’s oceans and beaches, and a commitment to action developed with the Clinton Global Initiative (CGI).

This collaboration marks the first time a commercial airline has attempted to quantify nature’s wellbeing — in this case, the Caribbean — and directly correlated it to product revenue. The result,EcoEarnings: A Shore Thing, begins to quantify the value of conservation by Revenue per Available Seat Mile (RASM), the airline’s base measurement.

Read whole story here.

Jeremy Smith
Jeremy Smithhttp://www.jmcsmith.com
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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