AH&LA Video Highlights Diversity as Crucial Business Driver

AH&LA Video Highlights Diversity as Crucial Business DriverWASHINGTON, D.C.—A new video from the American Hotel & Lodging Assn. (AH&LA) Multicultural & Diversity Council features seven leading CEOs highlighting the importance of diversity to their companies. Their comments emphasize the business case for promoting and pursuing diversity at all levels, ranging from their workforce to guests to vendors, and tell the story of diversity for the lodging industry.

“We hope this video will help owners and operators realize how important diversity is to their ongoing growth and success and will take the opportunity to scrutinize their current practices,” said MDAC chair Steve Joyce, president/CEO of Choice Hotels International. “It is imperative that our industry understand that a wealth of new business lies within the top five multicultural markets. Diversity is not just the right thing to do, it’s also good for business.”

The seven-and-a-half-minute video, “Diversity is Everyone’s Business,” includes Joyce, Chris Nassetta, Hilton Worldwide; David Kong, Best Western International; Eric Danziger, Wyndham Hotels; Mark Hoplamazian, Hyatt Hotels; Arne Sorenson, Marriott; and Frits van Paasschen, Starwood Hotels & Resorts.

Article taken from Green Lodging News. Read original version here.

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