Can a country become a sustainable brand? Why Wales is up for the challenge

Can a country become a sustainable brand? Why Wales is up for the challenge

We hope that what Wales is doing today, the world will do tomorrow.”

In 2015 Nikhil Seth, a leading UN representative, hailed the Welsh Government’s Well-being of Future Generations Act as a pioneering piece of legislation, saying it captured the essence of two decades’ worth of UN work in the field of sustainable development.

Two years on, and the Act is still considered somewhat groundbreaking. The seven well-being goals that underpin it link directly to the Sustainable Development Goals (SDGs), and as such, the Act effectively sets an example as to how governments across the world – not just Wales – could implement and deliver on the SDGs.

“If SDGs are a global strategic framework, then this Act is one way of delivering legislatively on that framework so that we meet the SDG goals by 2030,” Dr. Jane Davidson, pro vice-chancellor for external engagement & sustainability at the University of Wales Trinity Saint David, told Sustainable Brands in a recent interview.

This is an excerpt from an article first published by Sustainable Brands. Read the original article here: Can a country become a sustainable brand? Why Wales is up for the challenge

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