FREE BRIEFING: Social Entrepreneurship in Tourism – The Conscious Travel Approach

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Anna Pollock, Founder of Conscious Travel, was invited to create a context document that could help identify, promote and support social entrepreneurship within a rapidly changing tourism and hospitality sector. The Conscious Travel Approach articulates an emerging form of community-driven, responsible tourism designed to deliver much higher net positive impact in host communities by shifting from the current orientation towards volume growth to broader stakeholder flourishing.

The document is a thought piece designed to stimulate fresh thinking, discussion and collaboration among faculty. It integrates much of the re-thinking taking place outside tourism that has helped foster the growth of social entrepreneurship elsewhere.

You can download the free PDF here
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Jeremy Smith
Jeremy Smithhttp://www.jmcsmith.com
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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